Where to shop for the best basics online

Are you looking for a fresh stack of basics in your wardrobe? We’ve selected our five go to places for the best basics online.


No fuss, no bright colors, but neutral tones and no-nonsense designs are the focus in the collections of COS. The strength of COS lies in the simplicity and the clean look. In addition, the label puts timeless basics in a new jacket with separate details made of high quality fabrics.

Filippa K

With this label you will find the most beautiful basic pieces you can dream of. White blouses, tailored blazers and trousers with a clean look. Fillippa K’s garments are always sophisticated. In addition, the items are made of high-quality materials so that you can enjoy them for years.


Arket is a brand that offers wonderful basics. The label offers timeless and simple items made of good quality. From white blouses and tops made of sturdy cotton to elegant dresses that can be worn casual or dressup.

Selected Femme

This feminine and stylish fashion brand has basics in all kinds of colors. Ranging from soft wool sweaters, elegant dresses, blazer jackets, blouses with subtle details and so on. The collections have a typical Scandinavian handwriting and consist of stylish items with a nice fit, so you can also alternate the items well.


For fashion emergencies we turn to this favorite. It’s our budget shopping go-to place numero uno. For affordable prices you can find all basics. But even if you have more to spend, you can shop good basics. Under the H&M Trend label you will find basics of good quality fabrics and materials.

Top 10 Timeless Wardrobe Basics

Top 10 Timeless Wardrobe Basics

De 10 meest iconische mode items

De 10 meest iconische mode items